• HOW CAN YOU BUILD A DISTINCTIVE BRAND POSITION?

    GSG is working with a leading Australian university to build a distinctive brand position. A detailed market assessment provides a quantitative foundation. While deep engagement with key stakeholders (students, staff and industry) on brand perceptions and needs guides the development of a distinctive brand position that will drive student preference.

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  • HOW CAN YOU MAKE DATA WORK TO DRIVE GROWTH?

    GSG is working with a major Australian sports organisation to develop a national data strategy that enables them to leverage the data obtained from various touch points. Our partnership with a lead data specialist, Immersive, will help us create a data strategy that will bring the target audience customer to the centre of their decision-making.

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  • HOW CAN YOU SECURE CUSTOMER PREFERENCE?

    GSG is engaging over 2000 customers of a major Australasian retailer to understand their needs and frustrations, and to work with them to develop a compelling proposition. What better way to secure customer preference than to give people what they want!

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    Read and respond to the latest thoughts from the GSG team on the trends, challenges, and opportunities shaping business today.

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 LATEST THINKING & NEWS:


STOP THINKING INNOVATION. START THINKING RE-IMAGINATION.
This article takes its theme from a wonderful presentation put together by Mary Meeker from KPCB, an investment fund for new ventures, in May 2012 titled rather prosaicly, 2012 Internet Trends…

GOING VIRAL: DEBUNKING THE MYSTERY.
We hear a lot about things going ‘viral’ in today’s world, and how an often accidental moment can be captured and spread like wildfire. Most people believe that this occurrence is ‘random’ or ‘flukey’, so how could it ever be utilised in the business world?…

MARKETING MAGAZINE: GRAEME CHIPP ‘CMPs SAY’
Our Managing Director Graeme Chipp speaks of his thoughts in Professional Marketing Magazine’s April edition.

APPOINTMENT OF A NEW SENIOR CONSULTANT
Growth Solutions Group have appointed Grant Cooper to a senior Consultant role. A native Melbournian with an early career in Architecture, he joins from six years of consulting…

NEWS: OUR PARTNERS AT PROMISE
Growth Solutions Group has linked with world leaders in co-creation, UK-based Promise Corporation, for exclusive use of Promise’s online co-creation platform in the Australian and New Zealand market place…

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We are specialist management consultants focused on helping our clients create sustainable business growth and healthy brands.

About GSG

In our experience, six factors drive profitable growth, all of which are anchored in customer insight. Which factor is your priority? Find out how we can help…

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