About GSG

Introducing GSG

Established in 1998, Growth Solutions Group is a specialist consulting firm focused on helping clients create sustainable business growth and healthy brands. We identify growth opportunities and build capability to capture them. We do this by connecting our client organisations with the changing realities of the street.

Our clients are usually leading Australian companies and large institutions that need to crack "The what": solve significant market challenges and mitigate the risks of growth decisions, or engage us to answer "The how": how to catalyse change, organise for growth and build capability.

We focus our services on six drivers of sustainable growth and healthy brands, all of which are anchored in customer insight:

  1. Clarity of direction
  2. The ability to sense market shifts
  3. A culture of continuous improvement and innovation
  4. New growth initiatives
  5. An organisation that is agile and responsive
  6. A focus on executional excellence and learning to drive impact


Our projects typically draw on a combination of our expertise in:

Market and Brand Strategy:
We provide fact-based and commercially sound problem solving to create simplicity and focus.

Market Intelligence and Customer Insights:
Customer intimacy is the key 'ingredient for success' across the 6 growth drivers. Market intelligence and customer research is where GSG excels - we bring our clients' organisations closer to what makes customers tick and markets move.

Innovation and Co-Creation:
We believe in the power of collaboration. We have access to the world's leading capabilities in co-creation and online communities to help push imagination, ignite ideas and create enthusiasm in our clients' organisations.

Organising for Growth:
We create market impact by building client capability and aligning structure, process and measurements to customer needs.

Our people have an international outlook and in almost all cases a mix of industry and consulting experience. Our teams are formed to reflect our Right Minds principle - having the right mix of talent to solve the problem - and are often complemented with leaders in their field from our industry network.

Our way of working
has earned us a reputation for being collaborative, yet fiercely independent. We always strive to be flexible and pragmatic, recognising that today's markets require swift reactions.