Brianne is a consultant with GSG in the Market Research team
focusing on understanding consumer perspectives, attitudes and
motivations and conducting market assessments.
Before joining GSG, Brianne worked in business strategy,
pricing, market research and developed her project management and
consulting skills when working in management consulting.
She has developed international customer segmentation
strategies, provided comprehensive market and economic assessments
and has managed and delivered a number of large qualitative and
quantitative research and business improvement projects. While
Brianne's expertise lies in quantitative analysis and market
assessments, she really enjoys moderating online communities and
focus groups.
Brianne holds a Bachelor of Commerce with First Class Honours
from The University of Otago.
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