Growth Solutions Group are experts in delivering competitively superior brand performance and creating highly effective communications.
Our services include:
- Creative strategy
- Communication strategies
- Creative brand ideas
- Creative concepts and advertising campaigns
- Campaign supervision
- Campaign production
Brand and Communications - connecting consumers and business
There is a chasm between business speak and the consumer world. Quite often that chasm is mirrored between the client and the agency.
Our ideas don't come at the end of a long process. They are born and embedded in the brand and aligned with business objectives.
We call them brand defining ideas because they connect the consumer with the brand in the most involving way possible.
The central idea may be expressed in traditional and digital media advertising, but may also be found in product innovation, a promotional event, product placement, a TV series or book, wherever the connection works best.
Watch Showreel
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Ad campaign: Regional Development Victoria
The Victorian government has invested significantly in Provincial Victoria over recent years. With strong evidence of financial economic growth in place...
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New Hardys Creative
Hardys required new creative platforms for the two most successful brands in their portfolio: Oomoo and Nottage Hill.Powerful creative positionings and a fresh design was...
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Brand Building: Alfred Deakin Lectures
Created to inform, provoke and stimulate ideas and conversations, the Alfred Deakin Lectures are a celebration of big ideas and brilliant minds. GSG were engaged to help ...
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Loan Market. New Campaign.
Loan Market home finance brokers needed a campaign to uniquely position themselves as a distinctive offer within a segment dominated by bigger, established mor...
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Habitat 141
Parks Victoria required an identity design for a large scale landscape connectivity project - Habitat 141°. Habitat 141° is an initiative of multiple ...
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Brand Creation: Fordham
Victorian financial advisors, Grant Thornton decided to follow a different path from their global parent company. GSG and Right Idea worked with the par...
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Social Marketing: DET
The Department of Education and Training (DET) wanted to position Victoria’s TAFEs as the education sector for upskilling and reskilling mature aged workers.What wa...
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Pro Bono: Odyssey House
The Not for Profit, Odyssey House was seeking to launch an advertising campaign to raise the profile of its remarkable activities. This was needed to assist in its ...
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Brand Creation: High End Property Sales
In a category full of undistinguished ‘me too’ campaigns, Becton was looking for an idea to help differentiate itself from its competition. What was the quest...
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Social Marketing Campaign: Education
This campaign, aimed at school leavers, started with re-positioning and re-branding TAFE to fit within the Vocational Educational and Training Umbrella.What was the quest...
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