Open University’s board was seeking a growth strategy and engaged GSG to evaluate potential acquisition opportunities.  An initial review identified latent market opportunities around the consumer appeal of achieving a degree with the recognition of a real university but the convenience of on-line learning.

What was the question?

What growth opportunities exist, can we build our own positioning space within the market and is there the potential to franchise?

What did we do?

• Recommended re-brand identity (Open Universities)
• Developed a brand strategy and campaign to take to market
• Managed the campaign ever since

What was the outcome?

Year on year student acquisition has grown and significant equity in the marketplace as brand leader has been achieved.