Australia's most prestigious public policy think tank needed an identity that would reflect the brand principles of authority, independence and approachability.

The identity has been applied across a range of materials.

Australia's newest think-tank, Grattan Institute had their official launch on 20 April, unveiling to the public their identity created by Right Idea.
Keynote speaker Thomas Mann commented the design was "simply beautiful".
Click below to view the launching address by CEO John Daley, Brookings Institution's Thomas Mann and Premier John Brumby.

 Click here for launching address by Grattan's CEO John Daley