“Ours was a turnaround story. Our brands were underperforming in the market and we needed significant insight and direction to deliver a growth outcome. GSG were true partners on our journey. There was trust from the get-go, built on GSG’s ability to methodically pull apart and understand the markets in which we operate. Their clear thinking and structured recommendations resulted in an actionable plan to grow. We are now three years from our initial engagement with GSG and have experienced YOY double-digit growth in each of those years. Our partnership with GSG continues as we grow into new categories and new markets.”
– Glenn Cochran – CMO, Integria Healthcare
Integria, a branded healthcare supplements business operating in Australia, NZ, Asia and U.S. markets needed to arrest the decline in sales and profit performance while developing a growth strategy to reach its goal of doubling the size and profitability of the business.
Working closely with the CEO, CMO and Head of Sales, our team delivered:
Three years down the track and Integria is experiencing offshore, category, channel and brand growth, all resulting in double-digit annual growth for the brand. (Prior to GSG’s engagement, index sales were trending downwards from 100 to 90, however, post brand strategy, sales have increased from 90 to 135 in three years, with a trajectory to hit an index of 200+).
Integria continues to use the legacy ‘market fact base’ asset for resource allocation decisions on segment value to focus, competitor and channel performance.