Growth Transformation

Sector: Health
Expertise: Brand | Growth Transformation

 

“We are now three years from our initial engagement with GSG and have experienced YOY double-digit growth in each of those years. Our partnership with GSG continues as we grow into new categories and new markets. 
Ours was a turnaround story. Our brands were underperforming in the market and we needed significant insight and direction to deliver a growth outcome. GSG were true partners on our journey. There was trust from the get-go, built on GSG’s ability to methodically pull apart and understand the markets in which we operate. Their clear thinking and structured recommendations resulted in an actionable plan to grow.”
Glenn Cochran – CMO, Integria Healthcare

 

Challenge

Integria, a branded healthcare supplements business operating in Australia, NZ, Asia and U.S. markets needed to arrest the decline in sales and profit performance while developing a growth strategy to reach its goal of doubling the size and profitability of the business. Our challenge – how to turn around declining sales and grow brands in a billion dollar vitamins and supplements market?

Solution

GSG worked closely with the CEO, CMO and the head of sales, using the GSG ROCF approach, to refocus the brand portfolio, align marketing and go to market sales force deployment with a program of  ‘next growth’  innovation investment identified to meet multi-channel needs.

Result

Three years down the track and Integria is experiencing offshore, category, channel and brand growth, all resulting in double-digit annual growth for the brand.