MARKET class is a master class in applied marketing.
Our unique and integrated program helps organisations build
brand and marketing management as a strategic capability.
The modulised program involves relevant and interactive
workplace, workshop and field applications of marketing
principles.
Example modules include:
Strategic Positioning:
- Strategic brand assessment
- Strategic brand positioning
Strategic Brand Planning
- Strategic advantage
- 'One page' Strategic brand plan
Managing the 'Mix'
- Build agency relationships
- Creative media briefing and evaluation
Keeping your brand fresh, relevant (&
consistent)
- Innovation management
- Brand measurement
How?
The program is tailored to individual client context and
needs. We facilitate the MARKET Class program...
- by outlining clear criteria for participant
selection
- by tailoring cases to client specific issues
- by adapting our integrated modular program
format
- by using our experienced GSG consultants as session
leaders
- by Field observational work
- by practical learning and toolkits
- by building an explicit internal client network for
ongoing peer group exchange
- by covering the full angle of strategic marketing
issues
Real client impact
The end result for our clients is directly actionable
learning for marketing executives and the development of a true
strategic capability for the organisation.
- "Thinking hurts! The true value of taking time out to
think about what matters to the consumer has been a helpful
lesson"
- "The one page brand plan was both practical and relevant
for our needs"
- "The focus on identifying customer need to drive brand
plans was invaluable "
- "Without true consumer insight we'll always
struggle"
- "The field observational tips were
invaluable"
- "I've learned to trust my gut instinct (on advertising)
more - but also now have a basis for saying why. If I'm not sure,
don't approve it"
- "Working in syndicates really built our network... (and)
taught us the value of having 'fresh eyes' look at your
business"