The best growth decision outcomes are achieved when informed by
highly insightful market information, analysis and creativity. We
help our clients achieve this by bringing to life the world of
their consumers and customers.
It is this ethos that has seen us help some of Australia's
biggest companies across a diverse set of industries and helped us
continue to attract the most passionate and experienced
researchers.
We know that the impact of research investment can be severely
diluted without an understanding of the organisational and
commercial context.
And it can be equally diminished by failing to provde a clear
set of actionable recommendations. That's why we place an
equal emphasis:
- on understanding the key business decisions to be made on the
basis of the research,
- designing the research in a way which best reflects the real
world of our consumer and
- a reporting approach which anchors insights with clear
management actions.
Unlike conventional research agencies, we bring a commercial
savviness borne from our consulting experience and expertise to
deliver a clear set of strategic actions.
Our flexible research approach means we work with clients in a
variety of ways:
- On a project basis
- As an "out sourced" market insights team
- As a retainer based "partner"
Our market intelligence and insight services include both
business-to-business and business-to-consumer research across a
range of sectors. In addition, we are constantly sourcing and
pioneering new ways to interact with consumers including our market
leading online capability in private, bespoke, co-creation
communities for innovation and on-going insights.
Our core services include:
Qualitative consumer research:
- Ethnographic studies
- In home discussion groups
- Accompanied shopping
- Observational "field" research
- Structured, in depth interviews
Quantitative research (web, telephone, face-to-face):
- Customer segmentation
- Brand tracking
- Customer satisfaction measurement and exit interviews
- Innovation development
Research Audits:
- Re-Analysis of existing research
Strategy Implicationplanning sessions:
- Developing actions and next steps
Some of the challenges we have helped our clients with
include:
- How do I get my organisation to be more in touch with consumers
and on top of the latest developments?
- How do I bring a "customer voice" to management decisions?
- What are my consumers' real decision factors, what do they
really need?
- What will be driving growth in my market over the next few
years?