The writing is on the wall - the long term direction for energy
prices is up. And with increasing interest in green energy, people
are starting to look for alternatives or supplements to energy from
the grid. What should an energy utility and retailer do in
response? How should it prepare for the future?
What was the question?
What opportunities are there in the energy services and
alternative energy market that can unlock new revenue streams?
What was the approach?
An in-depth assessment of adjacent market growth opportunities
was completed, including capturing and evaluating customer needs
and attitudes to the current and future energy environment, across
the residential and commercial market segments.
What was the outcome?
Our work has helped our client gain clarity around the impact
and implications of a changing competitive, legislative and pricing
environment. By understanding customer requirements and firm
capability/brand fit, a prioritisation of opportunities was defined
and across organisation implications (for marketing, operations and
sales) outlined. The work highlighted not only a clear direction
for new and future revenue streams but a strategic imperative to
proactively pursue new propositions in order to defend and
strengthen core business.
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