The Department of Education and Training (DET) wanted to
position Victoria's TAFEs as the education sector for up-skilling
and reskilling mature aged workers.
What was the question?
How can the DET attract mature aged workers into the TAFE
sector?
What did we do?
- Developed a campaign strategy to address 3 core need areas:
work-force re-entry, upskilling and job training.
What was the outcome?
Tracking results showed a significant impact in terms of
increasing interest in attending TAFE among Victorians aged 25-60
years.
View the campaign below:
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