A major holiday tourist destination in the Whitsundays had
owners requiring a master plan to upgrade its retail precinct
strategy across the island.
What was the question?
What are the different target audiences being served by the
island, and how should management manage both mix and placement of
its retail tenants to meet these needs?
What did we do?
- Conducted an extensive consumer research study to identify key
market segments
- Specified segment needs in areas of replenishment, leisure,
food and wine
- Created a master plan for recommendations of type and layout of
precinct in conjunction with client architecture
What was the outcome?
The CEO and the board signed off on the 10 year plan, which
served as a blue print for guiding capital investment and staging
of development.
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