In order to help the Racing Industry engage with a wider
audience, GSG developed a brand narrative and a new brand for a
flagship museum at Federation Square in Melbourne.
What was the question?
How does an industry that is declining in relative importance in
wagering revenue engage with a wider public?
What did we do?
- Market analysis
- Positioning strategy for new markets
- Naming and identity development (for Australian Racing
Museum)
- Brand story
- Brand narrative
What was the outcome?
An engaging identity for the launch of the new museum was
developed.
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