The second edition of GSG's The Bottom Line newsletter focus on Marketing Effectiveness and contains insights, findings and tips on work we have completed as well as new thinking around the issue

A company's marketing and brand efforts are crucial to survival and growth. Graeme Chipp provides some pointers to assist directors in judging marketing performance.

The Bottom Line is GSG's newsletter containing insights, findings and tips on work we have completed as well as exciting new initiatives

Graeme Chipp will be guest speaking at the upcoming AICD Strategy Briefing - Improving Customer Centricity: How an effective customer relationship strategy can ensure long-term success...

New research confirms a mixed outlook for Australia's retail sector, but the good news is almost half of consumers say they are maintaining or increasing their spending, and young consumers remain up-beat. The research, conducted by Sydney-based Research Now for management consultancy firm Growth Solutions Group, shows weak and declining spending by consumers but also indicates there are signs of hope for besieged retailers...

In our experience the digital growth issues many organisations are facing can be summarised as the challenge for any organisation wanting to drive innovation. The difference is that this time the innovation need isn't driven from inside. Most companies are catching up with their consumers, who are already using more of the digital opportunities than most Australian companies are offering. These issues range from the high level strategic questions 'how important is e-marketing and e-commerce for our business?' to executional questions: 'The How'. We thought it worthwhile to share some of our observations around the questions many CMO’s are facing along with a synthesis of recent findings published by the CMO Council....

In the current business environment where confidence is low and growth slows, we could all be forgiven for overlooking the golden opportunity to build market share in a downturn and leapfrog competitors. This prompted us to share some of our experience, observations and learnings during similar market conditions. We hope you find this 'Think and Grow' useful and would welcome any feedback you might have...

Every day brings another grim headline of falling retail sales, impacting on the health of suppliers and colouring the mood at  the interface of store personnel and shoppers. Included are some observations from working with companies who have not only held their ground in recessionary conditions, but created competitive advantage out of the market circumstances. We have set these down under the six key growth drivers that we review in our client work, so you may choose the growth driver most salient to your situation...

2010 has been a notable year for Growth Solutions Group and we are pleased to take this opportunity to let you know that it is ending with another highlight.

Our Managing Director Graeme Chipp speaks of his influences and inspirations in Marketing Magazine December / January edition.