How ‘growth ready’ is your organisation?

Written by Graeme Chipp | September, 2017

There is no simple singular ‘silver bullet’ answer to the growth questions facing most organisations. Many overstated claims are made almost daily about IT-enabled solutions. Some of them have a valuable...

  • Where is your brand’s weak spot?

    Graeme Chipp & Catherine Nguyen | September, 2017

    The 5 Drivers of Brand Equity. Regardless of your company size or the industry you operate in, your brand is an asset that has direct monetary value. It impacts the bottom line. Numerous studies have shown that the strength of a...

  • Bupa CEO tells the untold story

    Konstantina Tsimiklis & Catherine Nguyen | September, 2017

      How Bupa grabbed market leadership from a ‘standing start’   On Thursday 21 September, GSG had the pleasure of hosting Bupa CEO, Australia and New Zealand, Richard Bowden, at AmCham’s Brand Leadership event....

  • UBER London License Loss: Strong Brands Do What They Promise To Do

    Graeme Chipp | September, 2017

    What’s not to like about Uber?  Yet the great brand – UBER – just lost its licence to operate in London!  One of the world’s iconic cities! In Australia, is not uncommon to hear the comment from many new users,...