Graeme brings a unique mix of management consulting and senior executive experience in strategy development, marketing, and business start-ups.

He is a leader in the fields of brand strategy, marketing and organisational effectiveness.  He has advised many of Australia’s leading companies and has worked across a variety of sectors including retail, apparel, grocery, food, wine, tourism, home and garden, financial services, telecommunications, infrastructure and e-commerce.   Graeme’s experience includes several years as a consultant with McKinsey and Company and as a Line Executive with major Australian blue chip organisations.

Graeme is a Fellow of the Australian Marketing Institute and in 2007 was awarded CPM Marketer of the year.  He serves as a director of RACV Limited, Trustee of the Robert Rose Foundation and is actively involved in the AFL Indigenous Community Exchange Program, which he established in cooperation with the AFL.  Graeme's qualifications include a MBA (avec mention) from IMD, Lausanne, Switzerland, Diploma of Company Directors with AICD and Bachelor of Business (Accountancy) from RMIT University.