His expertise lies in building brand value and maximising communication effectiveness through the alignment of business and marketing and communications strategies across a wide range of major industry sectors including retail, packaged goods and services.

Peter was a board member of George Patterson Bates and Clemenger BBDO and Managing Director of Luscombe and Partners, and Samuelson Talbot.   His agency experience has covered all facets including account planning and management, managing creative resources and media planning and buying.  

Peter is the current Chairman of St John Ambulance Victoria  and a graduate of the Williamson Community Leadership Program.