In a world of change the core role of marketing hasn’t changed much but new capabilities are needed.
Understanding what motivates and designing products, services and strategies that can influence consumer behaviour in a competitive environment remain essential capabilities of the effective marketer.
But today, exploiting and managing technology is the essential NEW skill set. Specifically, how to use and deploy customer data and design, manage and exploit digital channels and manage ‘lean’ go to market experiments that can be quickly evaluated and adapted.
If you would like a copy of “Part One – The Role of Marketing”, please fill in your contact details and the file will be sent to you for immediate download.
– Graeme Chipp, Managing Director at Growth Solutions Group