Life is full of lessons. We all know that. They start in the earliest of childhood days, move more routinely into classrooms, and turn up every day for all of our journeys.
But why, if we are so aware of this, does the evidence submit that we are so delinquent in heeding the daily, weekly, monthly, yearly lessons?
In the earlier days of starting a business we used to regularly stop and note the valuable learnings from the week's work in the 'Lesson Book'. A physical action to help imbed the essence of the experience into our conscious and subconscious memory files...
Have you ever commissioned a piece of brand research, and the big day of presentation of findings arrives. Oohs and aahs from the audience – it’s big, it’s comprehensive. Great sample size. Impressive methodology. It confirms what we suspected about the market.
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It may be easy to deliver great customer experience if you spend more than your competitors, but the challenge is to deliver a better overall perceived customer experience within a given budget. It is possible...
Graeme Chipp delivered a thought provoking session on the truth behind successful government innovation to Australian Marketing Institute's Government & Marketing Communications Conference.
With less money to go around, customers are more discerning than ever before, demanding value for money. Inevitably, they are challenging today’s marketers to re-think their company’s customer value proposition.
At a time when CEOs are crying out for reduced complexity and signaling creativity as the most important organisation capability to nurture, the Marketing function has never had a better opportunity to step up as the champion of the customer and drive focus, simplicity and energy back into the business...
Graeme Chipp shares his experience in Shanghai visiting the World Expo:
With UK and US markets becoming increasingly problematic for Australian wine exports, the Asian market will become ever more important.
Mainland China and Hong Kong projected to become the eighth largest wine market in the world and represent over 60% of total Asian wine market consumption, the Shanghai Expo is a fabulous marketing opportunity for Wine Australia...
A current survey of CEO’s would confirm the view that future growth must come from getting back to the business of attracting and satisfying customers better than their competitors, with the ultimate goal of driving profitable topline growth.
In our consulting work we are increasingly having conversations with clients about the concept of being customer centric, and what it would mean for their business...
When Daniel Pink published "A Whole New World" just on five years ago it was easy and stimulating to take on the thinking of his basic thesis.
He was asserting the need to re-examine the world we were beginning to experience in our lives and businesses, pointing to the 'triple A' influences of Abundance, Asia and Automation...
Childhood memories remind me of a time before television had made its entrance and board games ruled the kitchen table.
My favourite was a game embraced by all in our family.
It was called "Consequences"...
Wander through the downtown of any Australian city, and the signs are everywhere: ‘50% off everything in store’, ‘2 for 1’, ‘Closing down sale’... In tight financial times, marketers thoughts naturally turn to the question of value and pricing...