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Lack of Clarity about Retail Sales Growth

BLOG: LACK OF CLARITY ABOUT RETAIL SALES GROWTH As online shopping becomes increasingly popular with consumers around the world, retailers in Australia are concerned about the lack of granularity in available domestic data about online retail’s contribution to total retail revenue. Without sufficient data, Australian retailers are in the dark as to the magnitude and pace of the shift of spend to online which has them calling for more detail from the ABS...

When CMOs learn to love data, they’ll be VIPs in the C-Suite

"When CMOs learn to love data, they’ll be VIPs in the C-Suite" - Never a truer word. Our work at GSG constantly underlines the power of bringing data to the decision making table that can inform where to focus, how to cut through and why? However, before drowning in data, here are some lessons from the vault...

TOUGH TIMES ADVICE FROM THE UK

TOUGH TIMES ADVICE FROM THE UK: The UK marketing Society magazine 'Market Leader' continues to be the best source of thoughtful and relevant articles on contemporary, marketing related, business issues. In the latest issue, the former head of Tesco, Sir Terry Leahy examines the actions leaders should take in tough market and economic times....

Productivity in Marketing...lots to be done

The front page story in Tuesday's Financial Review "High cost, low productivity nation'' hit many disturbing home truths about the downward trend of Australia's competitiveness....

Congratulations to Sarah Davies

We congratulate former colleague and friend of the firm, Sarah Davies, on her new appointment as CEO of National Youth Organisation Reach, co-founded by football legend Jim Stynes...

2012 - What will it take to win?

Posted by #Kevin: Company leaders will not be stepping into 2012 with the same basis of hope they took into 2011. A year ago, the widespread observation was that things could only get better ..."we've put the worst of the global financial shock waves behind us so it's time for a return to new, sustainable growth". Today, we know that for most companies this has not been the case...

Seeing the real picture

Posted by #Kevin: The late Kerry Packer was the man reported to have uttered television's great axiom: "You don't go broke underestimating public taste" Even he would have been a little surprised to see that the latest offering of so-called 'celebrities' in another last-one-standing series topped the ratings this week....this time appropriately called celebrity 'Apprentices'...

Another reality points to the traps of perception

Posted by #Kevin: There have more articles about Steve Jobs in the weeks since his death than in the months, if not years, of his Apple career. Most of them have included 'interesting' insights about the man, as a creator, manager and a complex person...

The importance of being engaging?

Posted by #Alastair: You have probably heard all the noise around the importance of building 'engagement'. In fact, regardless of who you have spoken and what you have read, this strange word has probably been difficult to avoid...

Australians share wealth but not spending habits: Report

Australia’s wealth is much more evenly distributed than other countries, a new report reveals, but start-ups are still being urged to choose their target markets carefully...