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Is Groupon good for business?

Posted by #Tom: The world's fastest growing company, Groupon, has created much buzz in the past few weeks but does it really benefit the businesses using it to promote their products and services?..

Are you in tune?

Posted by #Erik: The new “how cool are you test”: How many of last years viral top ten did you receive or, and that’s the cool test, discovered and passed on as the first in your network?

Less talk, more action: Using Web2.0 to drive innovation

Posted by #Kylie: McKinsey has recently released its global survey on the use of social technologies within enterprises. The key insight from this research is that ‘fully networked enterprises are not only more likely to be market leaders or to be gaining market share, but also use management practices that lead to margins higher than those of companies using the Web in more limited ways”...

Asia still feeling strong

Posted by Erik# In last week's Asia Link presentation of the AsiaLink Index, Dr. Craig Emerson, Trade Minister, emphasised the fact that 80% of Australia's GDP is contributed by services, and, even though commodities and fresh produce are important, there are very good growth prospects in tourism, education, financial services and other service industries.

Facebook email

Posted by #Erik: Facebook is changing its e-mail functionality with a clear consumer driven approach: Friends are important - everything else is secondary...

Numbers don't make a good sponsorship

Posted by #Erik: Cricket is a huge world sport and has a sizable Australian base, but that doesn't mean that it is right for your brand...

The best inventions of 2010

Posted by #Erik: We've witnessed some quirky ideas and some brilliant ideas this year. Can Melbourne learn anything the best next generation inventions?..

Is IP-TV over the Hill, before it even started?

Posted by #Erik: Figure heads in the IPTV (Internet Protocol TV) industry are quite pessimistic about the future of the technology. We explore whether they are too pessimistic...

The end of "No Junk Mail" stickers?

Posted by #Erik: With Living-Social.com building its network in Australia and Groupon.com growing like wildfire around the globe, the promise of the internet "Power to Consumer" comes one step closer...

Easy to say, hard to do: Outside In Strategy

Posted by #Erik: Customer is King, but only until the company gets distracted by other priorities...