Thinking

Social media to the Asian youth market

Click here for a very useful presentation that helps you to make sense of social media in Asia by the leader in the field - Ian Steward.

One of the issues Facebook faces is that it soon will have 3 generations on it. It's a little awkward for kids to be connected with dad, but even more so with Grandpa. Steward presents that social media has a different function, depending on your lifestage and shows examples of some the most successful brands (Michael Jackson, Obama) on social media.

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