Blog

Posted by #Erik: Facebook is changing its e-mail functionality with a clear consumer driven approach: Friends are important - everything else is secondary...

Posted by #Erik: Cricket is a huge world sport and has a sizable Australian base, but that doesn't mean that it is right for your brand...

Posted by #Erik: We've witnessed some quirky ideas and some brilliant ideas this year. Can Melbourne learn anything the best next generation inventions?..

Posted by #Erik: Figure heads in the IPTV (Internet Protocol TV) industry are quite pessimistic about the future of the technology. We explore whether they are too pessimistic...

Posted by #Erik: With Living-Social.com building its network in Australia and Groupon.com growing like wildfire around the globe, the promise of the internet "Power to Consumer" comes one step closer...

Posted by #Erik: Customer is King, but only until the company gets distracted by other priorities...

Posted by #Dale: A famous study by Sheena Iyengar of Columbia University showed how more options can actually decrease that chance that someone will buy your product. Work on the complexity of choice has implications for firms in many markets...

Posted by #Kylie: Enter the word 'co-creation' into Google.com and within seconds you'll find articles, websites and academic studies on the innovation discipline which is rapidly being embraced by leading companies around the world. Do the same in Google.com.au and the result is more than a little surprising...