Monthly Archives: January 2011
Posted by #Tom: If you're still waiting for that "eureka" moment of sudden inspiration, you may be relieved (or disappointed) to learn that most ideas don't arise this way...
Posted by #Erik: This Booz Allan study shows what winning innovation companies consider their success- factors...
Posted by #Erik: This article is an apt illustration of the new marketing paradigm: “Think like a publisher”...
Posted by #Carolyn: You can’t pick up a Marketing or Business magazine right now without reading about how organisations are harnessing social media to promote their brands, to create buzz and start dialogues with their consumers...
Posted by #Erik: At their iconic headquarters in Germany, some of the world's most advanced processes are brought together to involve consumers in their process.
In this article a few of the principles that drive co-creation are described, which, are all not that "cutting edge" but rather tap into the common sense about human beings...
Posted by #Erik: Of all the lists of 2011, this list for digital marketing does make a good objective read, especially coming from a digital advocate. What I like is the predicted move from “talk” to “action” and the recognition of organizational implications. We are seeing many companies explore “digital” without having a clear idea on the priority and impact for the business, and certainly not having a clear view on the structural implications if it is to be done well. This often results in half hearted initiative...
Posted by #Erik: Ernst and Young's "Competing for Growth" report illustrates aptly what companies are grappling with at this moment in time.
We couldn't agree more with the outcome of the findings, but offer our clients with a different vision on the solution...