Just where do good ideas come
from?
If you're still waiting for that "eureka" moment of sudden
inspiration, you may be relieved (or disappointed) to learn that
most ideas don't arise this way. According to Steve Johnson,
within this eye-catching four minute video, good ideas evolve, mature and are
iterated; more likely a sum of "hunches", rather than a single game
changing explosion. Facilitating innovation is therefore
about creating a system that allows ideas to collide, connect and
create new forms. At GSG we continue to lead clients through
our own innovation system, with a strong focus on generating,
mingling and evaluating ideas that help facilitate profitable
growth and organisation performance enhancement. Stay tuned
for the release of our latest innovation tools later in the
year.