At their iconic headquarters in Germany, some of the
world's most advanced processes are brought together to involve
consumers in their process.
In this
article a few of the principles that drive co-creation are
described, which, are all not that "cutting edge" but rather tap
into the common sense about human beings: When people are curious
and engaged, most of them will want to contribute to an idea or a
solution. That works better with a diversity of minds and, that
works well when there is a very well managed platform for
engagement.
This platform allows people to exchange thoughts efficiently,
build on ideas rather then just answer questions and to get to know
each other. That means that at a certain moment you know why people
are saying what they are saying because you know "where they come
from", adding a significant benefit vs. for instance focus
groups.
The good news, pardon the advertising, the platform is now
available in Melbourne, and you don't have to be BMW Head Quarters
to afford it.