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Monthly Archives: October 2011

Seeing the real picture

Posted by #Kevin: The late Kerry Packer was the man reported to have uttered television's great axiom: "You don't go broke underestimating public taste" Even he would have been a little surprised to see that the latest offering of so-called 'celebrities' in another last-one-standing series topped the ratings this week....this time appropriately called celebrity 'Apprentices'...

Another reality points to the traps of perception

Posted by #Kevin: There have more articles about Steve Jobs in the weeks since his death than in the months, if not years, of his Apple career. Most of them have included 'interesting' insights about the man, as a creator, manager and a complex person...

The importance of being engaging?

Posted by #Alastair: You have probably heard all the noise around the importance of building 'engagement'. In fact, regardless of who you have spoken and what you have read, this strange word has probably been difficult to avoid...

Australians share wealth but not spending habits: Report

Australia’s wealth is much more evenly distributed than other countries, a new report reveals, but start-ups are still being urged to choose their target markets carefully...