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New Strategic Direction - New Campaign for Open Universities Australia
Over the past five years, Open Universities Australia has grown from number six in the market place to the number one provider offering access to higher education online....
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Independence Australia's 'Spinal Cord Injury awareness week' Business breakfast
Our MD, Graeme Chipp, pictured at business breakfast at RACV with RACV President, John Isaac on Thursday 12 November as part of Spinal Cord Injury awareness week.Graeme...
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Outpatients Experience
The questionHow can we improve the experience of patients undergoing treatment as 'outpatients', in particular setting expectations and helping them move through the hosp...
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Marketing Effectiveness
Customer centricity is fast becoming the catch cry for organisations wanting to make a real impact in their markets. More and more of our work calls upon our experience i...
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Habitat 141
Parks Victoria required an identity design for a large scale landscape connectivity project - Habitat 141°. Habitat 141° is an initiative of multiple ...
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Creating a Brand Experience - Victorian Government Pavilion at The Show
The Victorian Government Pavilion at the Royal Melbourne Show needed a refresh to deliver a more engaging experience for its visitors. GSG approached the challenge ...
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New Hardys Creative
Hardys required new creative platforms for the two most successful brands in their portfolio: Oomoo and Nottage Hill.Powerful creative positionings and a fresh design was...
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Municipal Association of Victoria
It's a truism that one of the big challenges of the future for all organisations will be the so-called 'war for talent'. The 79 local government authorities in Victoria h...
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Launch of Holmesglen Website
Following on from our work on Holmesglen strategy and visual identity design, Holmesglen recently launched a new website. GSG conducted user needs research and developed ...
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Brand Positioning and Marketing Strategy: Education
One of Australia’s oldest universities, under increasing competitive pressure, required a brand positioning and marketing strategy to increase student numbers and r...
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