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Marketing Effectiveness: Financial Services
A major Australian bank wished to review its approach to marketing investment, including agency arrangements.What was the question?Should the bank modify its agency arran...
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New Strategic Direction - New Campaign for Open Universities Australia
Over the past five years, Open Universities Australia has grown from number six in the market place to the number one provider offering access to higher education online....
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Outpatients Experience
The questionHow can we improve the experience of patients undergoing treatment as 'outpatients', in particular setting expectations and helping them move through the hosp...
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Municipal Association of Victoria
It's a truism that one of the big challenges of the future for all organisations will be the so-called 'war for talent'. The 79 local government authorities in Victoria h...
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Brand Positioning and Marketing Strategy: Education
One of Australia’s oldest universities, under increasing competitive pressure, required a brand positioning and marketing strategy to increase student numbers and r...
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Grattan Institute
Australia's most prestigious public policy think tank needed an identity that would reflect the brand principles of authority, independence and approachability. The i...
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Deakin University
How to position Deakin graduates competitively against their Melbourne and Monash contemporaries. GSG research gave us the insight: Deakin graduates are better ...
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Holmesglen
Holmesglen is mostly seen as a TAFE institution specialising in trades. In fact, Holmesglen also offers degree and other vocational training courses. This ca...
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The Royal Children's Hospital Foundation
Bringing together a wealth of stories, The Royal Children's Hospital Foundation'sAnnual Review is a celebration of the foundations contribution to theHospital....
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Independence Australia's 'Spinal Cord Injury awareness week' Business breakfast
Our MD, Graeme Chipp, pictured at business breakfast at RACV with RACV President, John Isaac on Thursday 12 November as part of Spinal Cord Injury awareness week.Graeme...
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