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Creating a Brand Experience - Victorian Government Pavilion at The Show
The Victorian Government Pavilion at the Royal Melbourne Show needed a refresh to deliver a more engaging experience for its visitors. GSG approached the challenge ...
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GSG celebrates its 10 year anniversary
GSG celebrated its 10th anniversary on 19th September at the Eureka tower with staff, clients and friends. We'd like to thank everyone for their attendance and ...
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Retail Precinct Strategy: Tourism/Leisure
A major holiday tourist destination in the Whitsundays had owners requiring a master plan to upgrade its retail precinct strategy across the island.What was the question?...
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New Hardys Creative
Australia’s oldest and largest selling global wine brand, Hardys had over recent years been traded down into the ‘value’ segment of the market.&nb...
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Employment Branding: MAV
In a tough environment for attracting talent, the 69 Victorian local governments came together with the MAV to improve the way the sector marketed to potential emplo...
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New Open Universities Creative
Open University’s board was seeking a growth strategy and engaged GSG to evaluate potential acquisition opportunities. An initial review identified late...
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Brand Architecture: High End Property Sales
Becton is a listed Australian diversified property group with a strong record in property development and construction, property funds management and retirement village o...
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Brand Architecture: Major Australian Utility
A major Australian utility with a highly respected reputation required a review of its brand architecture to instil increased discipline over its sub-brand and new produc...
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Innovation and New Product Development: Sellotape Donuts
What was the question?What will it take to convince you that all tape is not the same?What did we do? Breakthrough design and communication idea built aroun...
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Ad campaign: Regional Development Victoria
The Victorian government has invested significantly in Provincial Victoria over recent years. With strong evidence of financial economic growth in place...
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