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New Hardys Creative
Hardys required new creative platforms for the two most successful brands in their portfolio: Oomoo and Nottage Hill.Powerful creative positionings and a fresh design was...
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Brand Building: Alfred Deakin Lectures
Created to inform, provoke and stimulate ideas and conversations, the Alfred Deakin Lectures are a celebration of big ideas and brilliant minds. GSG were engaged to help ...
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Launch of Holmesglen Website
Following on from our work on Holmesglen strategy and visual identity design, Holmesglen recently launched a new website. GSG conducted user needs research and developed ...
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Loan Market. New Campaign.
Loan Market home finance brokers needed a campaign to uniquely position themselves as a distinctive offer within a segment dominated by bigger, established mor...
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Patient experience design: Healthcare
Hospitals are complex places to understand and navigate. The Victorian Government recognised the need to improve the outpatient experience by improving the process ...
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Improving Patient Wayfinding in Emergency Departments: Department of Human Services
People who go to Emergency Departments are usually stressed and anxious. Better wayfinding strategies help to reduce the time to destination, reduce stress and reas...
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Habitat 141
Parks Victoria required an identity design for a large scale landscape connectivity project - Habitat 141°. Habitat 141° is an initiative of multiple ...
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Patient and Customer Experience Improvement: Healthcare
The Auditor General had identified the need to improve patient experiences in Emergency Departments across the health system. GSG was engaged to assess patient need...
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Brand Creation: Fordham
Victorian financial advisors, Grant Thornton decided to follow a different path from their global parent company. GSG and Right Idea worked with the par...
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Social Marketing: DET
The Department of Education and Training (DET) wanted to position Victoria’s TAFEs as the education sector for upskilling and reskilling mature aged workers.What wa...
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