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Pro Bono: Odyssey House
The Not for Profit, Odyssey House was seeking to launch an advertising campaign to raise the profile of its remarkable activities. This was needed to assist in its ...
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Brand Creation: High End Property Sales
In a category full of undistinguished ‘me too’ campaigns, Becton was looking for an idea to help differentiate itself from its competition. What was the quest...
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Social Marketing Campaign: Education
This campaign, aimed at school leavers, started with re-positioning and re-branding TAFE to fit within the Vocational Educational and Training Umbrella.What was the quest...
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Brand Positioning Campaign: Yuu
Women’s fashion brand, Yuu was a new brand on the market. It required a full marketing campaign for its launch. What was the question?How should the new b...
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Social Marketing: Health
The Royal Children’s Hospital (RCH) Foundation needed a strong, emotive, campaignable idea to help raise funds. What was the question?How can the RCH increase aware...
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Strategy, Brand Positioning, Naming & Vision Identity Design: Entertainment and Tourism
In order to help the Racing Industry engage with a wider audience, GSG developed a brand narrative and a new brand for a flagship museum at Federation Square in Melbourne...
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Stakeholder research, brand strategy, identity design, communication: Tourism
People often talk of ‘the zoo’ as a generic, but Victoria has 3 quite unique zoos. They needed a strategy and identity system to tell their indivi...
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Brand Design: Waproo
Waproo was a strong brand that needed updating.What was the question?How can Waproo be designed so that it looks modern and up-to-date.What did we do? Evolved th...
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